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Time to Laugh at the NHL

You might be hard pressed to find someone who feels worse about their current job today in the whole United States than Gary Bettman. Why? Well the NHL's All Star Game, which should act like a showcase for the league, was watched by well, almost no Americans at all. A whopping 474,000 households tuned into Versus last Wednesday for the 12-9 All Star Game shootout, down 76% from the 1,985,000 households in 2004, the last All Star Game played. That's pathetic.

From USA Today here's a list of programs that defeated the All Star game in ratings:

HGTV's Design on a Dime
Discovery's Myth Busters
Bravo's Top Chef
Food Network's Ace of Cakes
TV Land's Andy Griffith Show.

The Andy Griffith show not only defeated the All Star game in ratings it destroyed it, with 85% more viewers than the All Star Game. For those that don't know the Andy Griffith show last aired a new episode in 1968. Go, NHL.

Perhaps it was the Network the Game was on, Versus, who has it? Perhaps the fact they played it on a Wednesday Night against America Idol? Perhaps its just another sign that the NHL is dieing.

Comments

Anonymous said…
I was at the Piccadilly pub with the girl last saturday night, and we were watching New Hampshire vs. Providence... both of us remarked that they we haven't followed hockey in years. And I used to make sure I had every single Bruin's card when I was in grade school.

I didn't even know the all-star game was on. And who else thought of Reche Caldwell after seeing that pic of Andy Griffith?

I think the problem is that of the four major sports, hockey is the most blue collar. And when all those millionaires went on strike to demand more millions, it alienates a lot of their audience.
Anonymous said…
The NHL is having some major trouble in the TV ratings department. While MythBusters is generally one of Discovery's more highly rated shows, the All-Star Game was impossible to find. When I first looked for TV coverage a few days before, it was on Versus. I hadn't even heard of that channel until a few days before the ASG. I wasn't even aware it was the All-Star Break until early last week when maybe two of my 90 RSS feeds mentioned it. The publicity was not there, and the channel was much too obscure.

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