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New York Sports Talk Radio in Tampa?


The other day I am listening to Mike and the Mad Dog on my nightly commute sans Mike and I hear Mad Dog fumbling to give credit to a radio station. He couldn't remember the radio stations letters and I had no idea what he was talking about. Eventually he asked for a little help from the production crew and said 1010 WQYK in Tampa. Huh? Mike and the Mad Dog are being simulcast in Tampa? Russo eventually fumbled around the subject a little more and started saying that they would be some additional Bucs talk in the fall, not the 5 o'clock slot he made sure to clarify, but additional Buc talk for sure.

First off as a Tri-State area resident and a daily listener of Mike and the Dog, you know what the last thing I want to listen to on my 50 minute commute home? Well NASCAR or the WNBA but the Bucs wouldn't be far behind. Cover the Giants and the Jets more and give a brief overview of the rest of the NFL. I don't want extra notes on how the Bucs still can't figure out who their shitty QB will be this season, or why the Cadillac's engine is stuck in neutral.

Secondly, I know there are ton of New York transplants in Florida, but damn that's an interesting radio strategy. Let's just simulcast a radio program that for the most part will talk absolutely positively no local stories. Maybe I'm just not fully aware of the magnitude of the old person transplants and how much New York Sports talk they desire to listen to but Mike and the Dog's show is 60% or more New York Sports.
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Anonymous said…
The Tampa station is owned by the same company as WFAN. It doesn't show up at all in the local ratings. It gets beaten out by the Clear Channel station and a tiny independent station at the high end of the dial which half the market can't hear. They've failed at all-sports twice before, but the pig-stubborn management keeps trying the format, because it doesn't have any better ideas.
4:39 PM
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